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Managing Online Store

  • Designed a high-performing website using Shopify and Canva.

  • Routinely updated product listings and added new features to boost conversions.

  • Optimized the website for SEO and mobile responsiveness.

  • Conducted A/B testing on site elements to refine user experience.

  • Integrated customer feedback and analytics to improve performance.

  • Tracked store performance using Shopify analytics, leading to significant growth in traffic and revenue. (As shown in the dashboard image: +97% sessions, +242% conversion rate, +273% total sales)

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Content Creation 

  • Produced blogs, product descriptions, and visual assets that improved engagement and boosted SEO.

  • Created short-form and long-form videos for TikTok, Instagram, and YouTube.

  • Maintained consistent multi-platform posting (2–3x daily).

  • Used storytelling, humor, and inspiration to connect with target audiences.

  • Designed graphics using Canva and Adobe Creative Suite.

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Search Engine Optimization (SEO)

  • Created on-page and off-page SEO strategies to improve search visibility.

  • Conducted keyword research with SEMrush and Ahrefs.

  • Produced keyword-optimized web content and blog posts.

  • Built backlinks to improve domain authority.

  • Tracked keyword performance using Google Search Console.

Email Marketing

  • Designed and executed email campaigns targeting various customer segments.

  • Created compelling email content that boosted click-through and conversion rates.

  • Analyzed email performance and conducted A/B testing to optimize results.

  • Applied personalization techniques to enhance open rates.

  • Applied personalization techniques to enhance open rates. (As shown in the campaign report image: 1,613 messages sent, 15.8% open rate, 1.2% click-through rate)

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Data Analysis 

  • Used Google Analytics and Facebook Ads Manager to monitor traffic and user behavior.

  • Measured campaign performance and adjusted targeting strategies accordingly.

  • Created reports on ad performance, conversions, and ROI.

  • Analyzed marketing channel performance across Facebook, Google Search, Bing, and Instagram to understand sales attribution and optimize conversions. (As shown in the channel performance image: Facebook led with $2,775.77 in sales from 1,339 sessions, while Google Search had the highest conversion rate at 4.08%)

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Social Media Marketing 

  • Managed content calendar via Hootsuite for Instagram, TikTok, and Facebook.

  • Implemented tailored strategies to grow SBM’s follower base to over 1M+.

  • Engaged directly with the online community to build brand loyalty.

  • Partnered with influencers and collaborators to expand reach.

  • Used social analytics to improve engagement and refine content.

  • Used social analytics to improve engagement and refine content. (As shown in the Instagram profile screenshot: SBM reached 1M+ followers and 19.5M views in just 30 days, highlighting effective community engagement and viral content strategy)

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